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Hershey Company, The in Packaged Food (World)

Hershey Company, The in Packaged Food (World)
Euromonitor International
February 2017
Introduction
Strategic Evaluation
Competitive Positioning
Chocolate Confectionery
Sugar Confectionery
Brand Strategy
Recommendations

Hershey Company, The in Packaged Food (World)

Hershey continues to pursue an idiosyncratic strategy, looking to slowly move up the value chain within chocolate, whilst diversifying its range of snack products to include high-protein snacks and snack bars. It will seek to expand its “new snacks” range further in the short to mid-term, particularly via acquisitions. As ever, the company can do more abroad, particularly in Western Europe and China.

Euromonitor International’s Hershey Company, The in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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