The consumer health category with the highest proportion of herbal/traditional products remains cough remedies. Products based on hedera helix became very popular during the first half of the review period as a natural way of stimulating the expectoration of phlegm, and this trend continued between 2014 and 2016. Several brands offer such products and this added dynamism to the category. Due to their non-chemical nature, children can also consume these herbal/traditional remedies.
Euromonitor International's Herbal/Traditional Products in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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