Herbal/Traditional Products in Turkey
Consumers continue to embrace herbal/traditional products in 2022. While medicated OTC products once dominated the consumer health industry, the rising health and wellness trends alongside relevant health education, have led an increasing number of consumers to seek more natural remedies which they perceive as less potentially harmful than medicated alternatives. Furthermore, these health and wellness trends have been enhanced by the event of COVID-19, leading to many opportunities for players i...
Euromonitor International's Herbal/Traditional Products in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Herbal/Traditional Products in Turkey
- Euromonitor International
- September 2022
- List Of Contents And Tables
- HERBAL/TRADITIONAL PRODUCTS IN TURKEY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Consumers continue to embrace herbal/traditional products
- Price-sensitive consumers seek value for money in a time of economic uncertainty
- Popularity of black elderberry (Sambucus nigra) continues to boost sales
- PROSPECTS AND OPPORTUNITIES
- Long-term stable demand is expected, supported by ongoing health and wellness trends
- Wellness trends and natural positioning to drive growth of herbal/traditional products
- The competitive landscape is expected to become even more fragmented
- CATEGORY DATA
- Table 1 Sales of Herbal/Traditional Products by Category: Value 2017-2022
- Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
- Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
- Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
- Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
- CONSUMER HEALTH IN TURKEY
- EXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 8 Life Expectancy at Birth 2017-2022
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2017-2022
- Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 13 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 14 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 15 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources