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Herbal/Traditional Products in Turkey

Herbal/Traditional Products in Turkey

In 2018, the main factor behind the category’s ongoing growth was increasing consumer awareness of herbal/traditional products. Additionally, the leading companies are investing more in herbal/traditional products in order to tap into a growing consumer preference for natural over synthetic products. According to trade sources, phytotherapy is set to be a growing trend over the forecast period, with manufacturers expected to launch many new products. Turkish consumers are predicted to increasing...

Euromonitor International's Herbal/Traditional Products in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HERBAL/TRADITIONAL PRODUCTS IN TURKEY
Euromonitor International
January 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Herbal/traditional Products Continues To Perform Well
the Main Threats To Herbal/traditional Products
Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Remains the Best Performing Category
Competitive Landscape
International Manufacturers Continue To Lead Herbal/traditional Products
Abdi Ibrahim Maintains Its Leading Position
Marketing of Herbal/traditional Products Focuses on Their Natural Positioning
Category Data
Table 1 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Executive Summary
Consumer Health Continues To Post Healthy Growth in 2018
Turkey Drops A Proposed Rx To OTC Bill
Leading Pharmaceutical Players Focus on OTC Products
Chemists/pharmacies Remains the Leading Distribution Channel
Consumer Health Expected To Register Further Solid Growth Over the Forecast Period
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018
Market Data
Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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