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Herbal/Traditional Products in Serbia

Herbal/Traditional Products in Serbia

There was a noticeable upsurge in the popularity of products labelled or positioned and/or perceived as “natural” among Serbian consumers over the review period. This continues to positively affect herbal/traditional products in value growth terms in 2019. The trend is stronger in consumer health than, for example, packaged food or non-alcoholic drinks, because medicines and other products that fall into consumer health are still seen as “chemicals” or “unnatural” by many consumers. Thus, many S...

Euromonitor International's Herbal/Traditional Products in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Herbal/traditional Products in Serbia
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumers Turn To Natural Products To Avoid Chemicals and Undesirable Ingredients
More Consumers Look To Natural Options To Treat Mild Ailments Like Coughs and Colds
Herbal/traditional Sleep Aids Derives Demand From Busy and Stressed Consumers
Competitive Landscape
Esi and Others Leverage Recognition in Dietary Supplements To Lead the Way
Pfizer Uses High Resources To Support Bengay With Prime-time TV Advertising
Retailing Development Improves the Offer and Value Shares Via Modern Formats
Category Data
Table 1 Sales of Herbal/Traditional Products: Value 2014-2019
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Executive Summary
Health and Self-medication Trends Maintain Positive Value Growth Performance
Focus on Marketing and Distribution As New Product Development Is Limited
the Main Players Use Advertising To Gain An Edge in A Highly Fragmented Landscape
Drugstores/pharmacies and Grocery Retailers Continue To Develop As Alternatives To Chemists/pharmacies
Healthy But Slower Value Growth As Signs of Maturity Appear in Bigger Categories
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019
Market Data
Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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