Herbal/Traditional Products in Poland

Herbal/Traditional Products in Poland


The market for herb-based remedies and supplements is generally correlative with the broader environment of OTC medicines. For many consumers, the primary focus is on addressing health concerns, with product composition being a secondary consideration. During the pandemic, herbal variants of dietary supplements, sleep aids, and tonics saw a rise in demand, along with mainstream counterparts. With a return to pre-pandemic lifestyles, other previously lagging categories experienced significant gro...

Euromonitor International's Herbal/Traditional Products in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Herbal/Traditional Products in Poland
Euromonitor International
September 2023
List Of Contents And Tables
HERBAL/TRADITIONAL PRODUCTS IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for herbal products continues to rise
Herbal sleep aids are gaining traction
PROSPECTS AND OPPORTUNITIES
Bright future for the herbal segment
While safety is a clear benefit, the efficacy of herbal remedies will be questioned
Bricks-and-mortar outlets will remain the main sales channel, with e-commerce being integral to omnichannel strategies
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN POLAND
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2022-2023
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings