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Herbal/Traditional Products in Italy

Herbal/Traditional Products in Italy

Herbal/traditional products are viewed very positively by Italians, with this positive perception continuing to intensify as consumers focus more and more on health and prevention. This is partly due to a strong tradition for herbal medicine in the country but also to the growing interest in more natural lifestyles in Italy. Many consumers increasingly appreciate herbal/traditional products as they look for more natural and gentler solutions, as they become increasingly concerned about the long-...

Euromonitor International's Herbal/Traditional Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HERBAL/TRADITIONAL PRODUCTS IN ITALY
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Headlines
Prospects
A Strong Tradition for Herbal Medicine and A Growing Interest in Natural Solutions Will Ensure Solid Growth
Increasing Attention on Health, Prevention and Standard Products' Side-effects
Digestive Remedies Most Dynamic Over the Forecast Period
Competitive Landscape
A Fragmented Category Led by Domestic Players
Aboca Very Active in Building Consumer Trust
Strong Presence of Domestic Players Due To Long Tradition of Herbal Medicine in Italy
Category Data
Table 1 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Executive Summary
Solid Growth for Consumer Health in Italy
Ageing Consumers Keen To Invest in Health and Prevention
Key Acquisitions Shape New Company Rankings in 2017
Chemists/pharmacies Remains the Main Channel Thanks To Strong Consumer Trust
Increasingly Sophisticated Italian Consumers Seek More Natural Products
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017
Market Data
Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources

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