Despite the higher retail price of such products, which to some extent hinders growth in recession-ridden Greece, herbal/traditional products are performing very well, and their penetration is growing. Younger Greeks are keen to replace standard medicines with herbal products when it comes to minor conditions, in the context of a wider trend of decreasing use of medicines. Although self-medication is growing in Greece, and in many cases, this translates to a shift from Rx to OTC products, younge...
Euromonitor International's Herbal/Traditional Products in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Herbal/Traditional Products market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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