Hennes & Mauritz (H&M) SA in Retailing (Switzerland)
H&M is expected to continue focusing on offering up-to-date fashion expertise, providing a range of products for consumers in search of basic products and those wanting the latest catwalk looks. The retailer will likely continue deploying its successful strategy through the use of celebrity and designer collaborations to build brand equity and create consumer anticipation for its releases. In addition, in its search for new avenues of growth, the retailer is expected to put more emphasis on...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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