H&M Hennes & Mauritz CZ sro in Apparel and Footwear (Czech Republic)
H&M Hennes & Mauritz is expected to continue to benefit by following similar strategies to those used in 2015/2016. The focus is on offering frequently-updated fast fashion at affordable prices, with frequent price promotions to attract price-sensitive consumers. The company also aims to add further value to the H&M brand via celebrity endorsements and partnerships and by addressing high fashion trends via limited editions. Environmentally-friendly fashion is also expected to continue to play a...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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