Henkel is expected to continue to concentrate its efforts on developing a strategy based on sustainable development, as initiated by Henkel’s US subsidiary. The company should also continue to focus on further compaction of its liquid and liquid tablet detergents, as the categories are expected to see further growth over the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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