Henkel Rus OOO in Home Care (Russia)

Henkel Rus OOO in Home Care (Russia)

Henkel Rus OOO is the second largest player in Russia home care with a 16% value share in 2016. The company is seeking to increase its sales in established and developing markets with special attention to the development of its core brands. According to the company’s strategic plan, the sales of its 10 core brands should cover 75% of the total company’s sales by 2020.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
January 2017
Strategic Direction
Key Facts
Summary 1 Henkel Rus OOO: Key Facts
Summary 2 Henkel Rus OOO: Operational Indicators
Competitive Positioning
Summary 3 Henkel Rus OOO: Competitive Position 2016

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