Henkel Rus OOO in Home Care (Russia)
Henkel Rus OOO is the second largest player in Russia home care with a 16% value share in 2016. The company is seeking to increase its sales in established and developing markets with special attention to the development of its core brands. According to the company’s strategic plan, the sales of its 10 core brands should cover 75% of the total company’s sales by 2020.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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