Henkel Romania SRL in Home Care (Romania)
The company’s focus will be more on its adhesive products rather than on home care and beauty and personal care. Still, Henkel expects to capitalise on its already popular brands and will rely on innovation and on strong marketing to maintain its success.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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