Henkel Pakvash PJSC in Home Care (Iran)
As a subsidiary of Henkel AG & Co KGaA, Henkel Pakvash PJSC tries to strengthen its position as the only owner of multinational brands (Pril and Persil) in the Iranian home care market. The company aims to maintain its lead of detergents in the next five years by highlighting its superior quality compared with domestic brands. Improving its distribution network is another key priority for the company, which will help it to increase the availability, visibility and accessibility of its products...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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