Henkel Central & Eastern Europe GmbH in Home Care (Austria)
Over the forecast period, Henkel Central & Eastern Europe (Henkel CEE) is expected to continue to focus on investing in innovations and new technologies in home care in Austria, in order to expand its consumer base. In 2016, the company led a number of home care categories to be the leading player overall. Over the forecast period, Henkel CEE is set to further strengthen its position in home care in Austria while focusing on global expansion through mergers and acquisitions.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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