Henkel Central & Eastern Europe GmbH in Home Care (Austria)

Henkel Central & Eastern Europe GmbH in Home Care (Austria)

Over the forecast period, Henkel Central & Eastern Europe (Henkel CEE) is expected to continue to focus on investing in innovations and new technologies in home care in Austria, in order to expand its consumer base. In 2016, the company led a number of home care categories to be the leading player overall. Over the forecast period, Henkel CEE is set to further strengthen its position in home care in Austria while focusing on global expansion through mergers and acquisitions.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2017
Strategic Direction
Key Facts
Summary 1 Henkel Central & Eastern Europe GmbH: Key Facts
Summary 2 Henkel Central & Eastern Europe GmbH: Operational Indicators
Competitive Positioning
Summary 3 Henkel Central & Eastern Europe GmbH: Competitive Position 2016

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