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Henkel AG & Co KGaA in Home Care (World)

Henkel AG & Co KGaA in Home Care (World)

Henkel is the third largest home care manufacturer in the world, and the second largest in Western Europe. The company had a record year in 2017 for sales, growth and profits, driven by a US laundry acquisition (Sun Products) and organic growth.
This profile analyses Henkel’s strategic efforts to strengthen its key category positions in developed markets, gaps left by region and category, and key opportunities and risks attached to 2018 trends and technologies coming to home care.
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Euromonitor International's Henkel AG & Co KGaA in Home Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Henkel AG & Co KGaA in Home Care (World)
Euromonitor International
July 2018
Introduction
Strategic Evaluation
Competitive Positioning
The Zipjet Venture Capital Investment
Market Assessment
Laundry Care
Non-Laundry Home Care
Brand Strategy
Operations
Recommendations

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