Hengan International Group Co Ltd in Tissue and Hygiene (World)
China’s Hengan International Group has risen through the ranks of global tissue and hygiene players, largely benefiting from its vast distribution network within the Chinese market. This report analyses the company’s pricing, branding, and competitive strategies as it seeks to combat the growing competition from major international players within its domestic market as well as expand its sales throughout the Asia Pacific region.
Euromonitor International’s Hengan International Group Co Ltd in Tissue and Hygiene (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Tissue and Hygiene market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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