Hengan International Group Co Limited in Tissue and Hygiene (World)
China’s Hengan International Group has risen through the ranks of the global tissue and hygiene players, benefitting from the vast and fast growing Chinese market. However, Hengan is facing growing competition from major international players in its domestic market and is yet to establish a significant footing outside of China. The report analyzes the company’s competitive positioning and strategies in its home market as well as discusses Hengan’s plans for international expansion.
Euromonitor International’s Hengan International Group Co Limited in Tissue and Hygiene (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Tissue and Hygiene market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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