Hellenica SA in Beauty and Personal Care (Greece)
Hellenica intends to maintain and expand its strong, well-established position as the dominant Greek company within colour cosmetics, focusing on its popular mass brands Seventeen and Radiant. The company is set to continue supporting its brands and capitalising on the prevailing consumer trends which favour sales of Greek products. Hellenica is particularly focused on its highly successful masstige brand Radiant, which is quickly gaining ground as it has been able to attract financially-ridden...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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