Heineken, the world’s second largest brewer, has an extensive and diverse offer in terms of geographic spread as well as product portfolio. The company’s premium focus places it in a strong position to benefit from prevailing trends across both developed and emerging markets. However, considerable challenges lie in Heineken’s path as it looks to capitalise on this potential, including macroeconomic concerns and rising competition from international rivals and, increasingly, local players.
Euromonitor International’s Heineken NV in Beer (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beer market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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