Heineken Malaysia Bhd in Alcoholic Drinks (Malaysia)
Heineken Malaysia strives for a better profit margin through frequent marketing campaigns and continuous launches of innovations to better meet consumers’ changing preferences. It also aims to achieve more cost savings by streamlining operations.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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