Heineken México S de RL de CV in Alcoholic Drinks (Mexico)
Heineken México is the second largest beer company in Mexico after Grupo Modelo. The company’s strategy is focused on strengthening its brands in order to gain consumer preference. An important focus area for the company in Mexico is its premium brands Heineken, Stella Artois and Strongbow (cider).
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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