Heineken México S de RL de CV in Alcoholic Drinks (Mexico)
Heineken México is the second largest beer company in Mexico, after Grupo Modelo. The company’s strategy consists of strengthening its brand positioning in the market in order to gain consumer preference. An important area of focus for the company in Mexico is to position its premium brands, which include Heineken, Stella Artois and Strongbow (cider).
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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