Heineken Hungária Sörgyárak Zrt in Alcoholic Drinks (Hungary)
Heineken Hungária aims to strengthen its position as the leading producer of premium lager in Hungary and supply the local market with both high quality beer and cider products. To achieve this goal, the company will strive to maintain the quality of its existing brands while also introducing new ones, supported by strong marketing activities, including the sponsorship of large music festivals. It will also focus on offering innovative and attractive packaging.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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