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Heineken Hungária Sörgyárak Zrt in Alcoholic Drinks (Hungary)

Heineken Hungária Sörgyárak Zrt in Alcoholic Drinks (Hungary)

Heineken Hungária aims to strengthen its position as the leading producer of premium lager in Hungary and supply the local market with both high quality beer and cider products. To achieve this goal, the company will strive to maintain the quality of its existing brands while also introducing new ones, supported by strong marketing activities, including the sponsorship of large music festivals. It will also focus on offering innovative and attractive packaging.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
June 2016
Strategic Direction
Key Facts
Summary 1 Heineken Hungária Sörgyárak Zrt: Key Facts
Summary 2 Heineken Hungária Sörgyárak Zrt: Operational Indicators
Competitive Positioning
Summary 3 Heineken Hungária Sörgyárak Zrt: Competitive Position 2015

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