Market Research Logo

Heineken Entreprise SAS in Alcoholic Drinks (France)

Heineken Entreprise SAS in Alcoholic Drinks (France)

Heineken Entreprise had to react to the competition in 2016, and seems to have done this well. Indeed, Brasseries Kronenbourg, its close challenger in beer, started to perform better over 2014/2015. However, Heineken Entreprise managed to widen the gap on Brasseries Kronenbourg in 2016, primarily thanks to the ongoing popularity of Desperados and the relative good health of its Heineken brand in the struggling standard lager category.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
June 2017
Strategic Direction
Key Facts
Summary 1 Heineken Entreprise SAS: Key Facts
Competitive Positioning
Summary 2 Heineken Entreprise SAS: Competitive Position 2016

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report