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Heineken Entreprise SAS in Alcoholic Drinks (France)


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Heineken Entreprise SAS in Alcoholic Drinks (France)

Heineken Entreprise will have to react to the competition. Brasseries Kronenbourg, officially the challenger in beer by a small margin, but in actual fact co-leader (both secured volume shares of 32% in beer in 2015) was back in business over 2014/2015. The French brewer could once again capture the sole leadership of beer in total volume terms – and thus in alcoholic drinks too – if it keeps its momentum going in 2016 and 2017.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HEINEKEN ENTREPRISE SAS IN ALCOHOLIC DRINKS (FRANCE)
Euromonitor International
June 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Heineken Entreprise SAS: Key Facts
Summary 2 Heineken Entreprise SAS: Operational Indicators
Competitive Positioning
Summary 3 Heineken Entreprise SAS: Competitive Position 2015

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