Heineken Entreprise SAS in Alcoholic Drinks (France)
Heineken Entreprise will have to react to the competition. Brasseries Kronenbourg, officially the challenger in beer by a small margin, but in actual fact co-leader (both secured volume shares of 32% in beer in 2015) was back in business over 2014/2015. The French brewer could once again capture the sole leadership of beer in total volume terms – and thus in alcoholic drinks too – if it keeps its momentum going in 2016 and 2017.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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