Heineken Entreprise SAS in Alcoholic Drinks (France)

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Heineken Entreprise SAS in Alcoholic Drinks (France)

Heineken Entreprise will have to react to the competition. Brasseries Kronenbourg, officially the challenger in beer by a small margin, but in actual fact co-leader (both secured volume shares of 32% in beer in 2015) was back in business over 2014/2015. The French brewer could once again capture the sole leadership of beer in total volume terms – and thus in alcoholic drinks too – if it keeps its momentum going in 2016 and 2017.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
June 2016
Strategic Direction
Key Facts
Summary 1 Heineken Entreprise SAS: Key Facts
Summary 2 Heineken Entreprise SAS: Operational Indicators
Competitive Positioning
Summary 3 Heineken Entreprise SAS: Competitive Position 2015

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