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Health and Wellness in Vietnam

Health and Wellness in Vietnam

Due to the influence of social media, which constantly portrays the ideal image of people, the desire to remain fit and healthy has been increasing. As a result, Vietnamese are incorporating sports or gym sessions into their daily lives. This trend can mainly be observed in urban areas, where gyms and sports facilities mushroomed over the review period and into 2017. Health and wellness products also recorded positive growth in 2017 thanks to the trend, as consumers actively sought healthier foo...

Euromonitor International's Health and Wellness in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HEALTH AND WELLNESS IN VIETNAM
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Positive Growth for Health and Wellness in 2017
Fortified/functional the Largest and Most Dynamic Category in Retail Value Terms
Vinamilk Remains the Strongest Player in 2017
Health and Wellness Distributed Mainly in Urban Areas
Positive Prospects for Health and Wellness Over the Forecast Period
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Sugar Carbonates Remains the Largest Category
Reduced Sugar Non-cola Variants Unlikely To Appear
Other Bfy Variants Are Present, Albeit With Negligible Sales
Competitive Landscape
International Players Dominate Better for You Beverages
International Players May Be Challenged
Increased Marketing Activities To Raise Awareness of Bfy Variants
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Smart Snacking Emerges in Vietnam, Benefiting Bfy Packaged Food
Sugar-free Sugar Confectionery Continues To See Strongest Value Growth
New Entrants, Wider Range of Choices Expected To Further Stimulate Sugar Confectionery
Competitive Landscape
Vietnam Dairy Products (vinamilk) Dominates Better for You Packaged Food
High Prices, Lack of Clear Benefits Limit Enthusiasm for Bfy Products
Industry's Lack of Interest in Differentiating Bfy Products Inhibits Growth
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Number of Sports Players Fuels Growth
Marketing Campaigns To Remain Key
Plant-based and Malt-based Hot Drinks Are the Only Major Ff Hot Drinks
Competitive Landscape
Suntory PepsiCo Vietnam Beverage Co Maintains Its Leadership
Suntory PepsiCo Vietnam Beverage Co Faces Challenges
International Companies Dominate
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Vitamins and Calcium Remain the Most Popular Functional Ingredients
Other Functional Ingredients Projected To Attract More Interest
Convenience Stores Play A More Important Role in the Rise of Ff Dairy
Competitive Landscape
Vinamilk Ranks First in Ff Packaged Food
Lofthouse of Fleetwood Sees Fastest Growth in 2017
Competition To Intensify in Ff Sugar-free Arena
Category Data
Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 40 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 41 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 44 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 45 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 46 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 47 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 48 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Selling Trust Is the Main Strategy To Motivate Consumers To Buy Free From
Free From Dairy Other Milk Alternatives Records the Best Performance
Familiarity With Local Ingredients Leaves Consumers Open To Other Milk Alternatives
Competitive Landscape
Vietnam Soy Milk Co (vinasoy) Retains Its Leadership
New Brands Expected To Threaten Vinasoy's Prominence
Category Data
Table 50 Sales of Free From by Category: Value 2012-2017
Table 51 Sales of Free From by Category: % Value Growth 2012-2017
Table 52 NBO Company Shares of Free From: % Value 2013-2017
Table 53 LBN Brand Shares of Free From: % Value 2014-2017
Table 54 Distribution of Free From by Format: % Value 2012-2017
Table 55 Forecast Sales of Free From by Category: Value 2017-2022
Table 56 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Nh Rtd Tea Supports Overall Growth
Double-digit Retail Value Growth for Most Categories
Nh 100% Juice To Record the Strongest Value Growth
Competitive Landscape
Naturally Healthy Beverages A Fragmented Category
Greater Fragmentation on the Way
Nh Rtd Tea To Continue To Prosper
Category Data
Table 57 Sales of NH Beverages by Category: Value 2012-2017
Table 58 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 60 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 61 Distribution of NH Beverages by Format: % Value 2012-2017
Table 62 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 63 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Nh Fruit Snacks Performs Best in Nh Packaged Food
Countrywide Distribution Enhances Fruit Snack Growth Prospects
Consumer Demand for Nh Olive Oil Continues To Increase
Competitive Landscape
Vinamit Expected To Maintain Leadership in Nh Packaged Food Overall
PepsiCo Sees Share Decline
Angel Camacho Challenges PepsiCo
Category Data
Table 64 Sales of NH Packaged Food by Category: Value 2012-2017
Table 65 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 67 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 68 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 69 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 70 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Prospects
Organic Beverages Remains A Niche
Prospects

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