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Health and Wellness in Taiwan

Health and Wellness in Taiwan

Demand for health and wellness products remained strong in Taiwan in 2018, despite increasing market maturity. Local consumers have not been immune to the global health and wellness trend and are becoming more aware of the importance of looking after their health, particularly with regard to the products they consume. Much of this stems from the ageing population, with consumers seeking products that support a more active and healthy lifestyle. Local consumers are also becoming more adventurous...

Euromonitor International's Health and Wellness in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Health and Wellness in Taiwan
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Ongoing Growth for Health and Wellness
Focus on Rebuilding Consumer Confidence in Food and Drink Products
Uni-president, Standard Foods and Vitalon Remain the Leading Players in 2018
Modern Grocery Retailers Remains An Important Channel for Health and Wellness
Further Growth Likely for Health and Wellness Over the Forecast Period
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Bfy Packaged Food Is Characterised by Sugar-free Gum
Slow Innovation and Small Category Size Limit Potential Though New Age Sweeteners May Offer Potential
Bfy Reduced Sugar Yoghurt Achieves the Strongest Retail Value Growth
Competitive Landscape
Wrigley Taiwan Retains Its Outright Lead
Strong Marketing Boosts Sales
Intense Competition Drives Investment in Innovation and Marketing of Reduced Sugar Yoghurt
Category Data
Table 17 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 18 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 21 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Trend Towards Reduced Sugar Varieties
Labelling Requirement Helps Consumers Identify Bfy Products
Competitive Landscape
Explicit Change Helps Win Back Consumers Who Turned To Tea Shops
Associating Reduced Sugar With Relieving Burden Concept Revives Category
Category Data
Table 24 Sales of BFY Beverages by Category: Value 2013-2018
Table 25 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 28 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Loss of Trust Limits Potential
Functional Products' Comparative Advantage Sustains Category
Competitive Landscape
Bottled Water Supports Category
Energy Drinks Rebrand With the Use of Naturally Functional Ingredients
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Ff Milk Formula Is the Key Driver
Manufacturers Set To Widen Their Ingredients To Make Their Products Increasingly Fortified/functional
Ff Powder Milk Products in Line With Demographic Trends
Competitive Landscape
International Players Characterise the Category
Yakult Honsha Retains It Outright Lead in Ff Yoghurt
Growing Competition From Premium Yoghurts
Category Data
Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Innovation Is A Key Growth Driver
Manufacturers Become Increasingly Adventurous
Meat Free Alternatives To Drive Growth
Competitive Landscape
Uni-president Enterprises Struggles To Maintain Its Leading Share
Further Challenges Ahead for the Leading Players
Manufacturers Innovate Intensively To Maintain Their Competitive Edge
Category Data
Table 55 Sales of Free From by Category: Value 2013-2018
Table 56 Sales of Free From by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Free From: % Value 2014-2018
Table 58 LBN Brand Shares of Free From: % Value 2015-2018
Table 59 Distribution of Free From by Format: % Value 2013-2018
Table 60 Forecast Sales of Free From by Category: Value 2018-2023
Table 61 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Favour More Natural Food
Clearly Labelled Place of Origin Adds Credibility
Competitive Landscape
Competition From Tea Shops and Juice Stands
Small Players Take Different Approach
Category Data
Table 62 Sales of NH Beverages by Category: Value 2013-2018
Table 63 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 65 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 66 Distribution of NH Beverages by Format: % Value 2013-2018
Table 67 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Simplicity, Quality and Provenance Are Key To Category Growth
Industry Players Set To Become More Inventive in Their Marketing Campaigns
Good Prospects for Nh Cereal Bars
Competitive Landscape
Standard Foods Maintains A Strong Presence
Standard Foods Seeks New Growth Opportunities
Share Growth for I-mei Foods
Category Data
Table 69 Sales of NH Packaged Food by Category: Value 2013-2018
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 73 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Regulatory Barriers and Consumer Uncertainty Restrict the Development of Organic Packaged Food
Imported Organic Products Also Face Restrictions
Organic Rice Remains the Largest Category in Organic Packaged Food
Competitive Landscape
Organic Packaged Food Remains Highly Fragmented
Organic Players Invest in Stronger Branding and Improved Packaging
Rice Producers Remain the Leading Players in Organic Packaged Food
Category Data
Table 76 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 77 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 78 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 79 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 80 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 81 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 82 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

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