Health and Wellness in South Africa

Health and Wellness in South Africa

The impact COVID-19 had on health and wellness in 2020 was quite limited when compared with other industries in South Africa. One reason for this is because consumers interested in health and wellness typically earn a higher-than-average income and are thus more resilient to social and economic changes. Furthermore, some of these higher-income consumers invested more into health and wellness during the pandemic as fear of contracting COVID-19 led them to consider the food and drink they consumed...

Euromonitor International's Health and Wellness in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Health and Wellness in South Africa
Euromonitor International
April 2021
COVID-19 impact on health and wellness

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