Market Research Logo

Health and Wellness in Russia

Health and Wellness in Russia

The development of health and wellness in Russia has traditionally been closely linked with economic growth. Throughout the 2000s, marked with strong real GDP annual growth rates, Russian consumers became increasingly affluent and increased their demand for less traditional products with more added value, despite the higher prices they often had to pay. This gave a boost to the growing health and wellness trend. However, as GDP growth gradually declined until the economy fell into recession in 2...

Euromonitor International's Health and Wellness in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HEALTH AND WELLNESS IN RUSSIA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Health and Wellness Witnesses Slow Growth As the Russian Economy Stabilises
Snacking Trend Becomes Evident in Health and Wellness
Major International Players Continue To Lead
Independent Food Stores Gain Strength
Health and Wellness To Remain Dependent on Macroeconomic Trends
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Russians Value Coffee for Its Caffeine
Clear Positioning A Response To Consumer Demand
Bfy Reduced Sugar Soft Drinks Remains Inactive
Competitive Landscape
International Players Lead Bfy Reduced Caffeine Hot Drinks in Russia
Few Positive Prospects for Domestic Players in Bfy Reduced Sugar Soft Drinks
Limited Appearance of New Products
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Price Consciousness and Traditionalism Hamper Development
Reduced Fat Milk To Continue Leading Sales
Reduced Sugar Sweet Biscuits To Lead Volume Growth
Competitive Landscape
Wrigley Continues To Lead Sales
Private Label Remains Underdeveloped
Sales Hampered by Limited Awareness
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Return To Ff Chocolate-based Flavoured Powder Drinks
Fortified/functional Beverages Become Hybrid Foods
Ff Sports and Energy Drinks Remain the Main Drivers
Competitive Landscape
Nesquik Leads Sales in Ff Hot Drinks
PepsiCo Holdings Records Weaker Growth
No Changes To Key Functional Positioning in 2017
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 37 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Fortified/functional Packaged Food Spreading To New Categories
Still Scope for Growth Within Ff Bread
Scope for Differently Positioned Brands
Competitive Landscape
Multinational Players Continue To Lead Sales
Danone Launches New Probiotic Drinking Yoghurt
Scope To Reduce Prices Via Import Substitution
Category Data
Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 50 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 53 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Low Food Intolerance Awareness Limits Free From Growth
Free From Sees Success in Baby Food
Increasing Popularity of Vegetarianism Creating Opportunities
Competitive Landscape
Hero Rus Continues To Lead Free From Sales
Moderate Presence of Domestic Manufacturers
Premium Brands Continue To Dominate Sales
Category Data
Table 57 Sales of Free From by Category: Value 2012-2017
Table 58 Sales of Free From by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Free From: % Value 2013-2017
Table 60 LBN Brand Shares of Free From: % Value 2014-2017
Table 61 Distribution of Free From by Format: % Value 2012-2017
Table 62 Forecast Sales of Free From by Category: Value 2017-2022
Table 63 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Prices Determine Consumer Purchases in Naturally Healthy Hot Drinks
Nh Bottled Water the Main Driver of Actual Retail Value Growth
Retail Volume Sales of Nh Fruit/vegetable Juice To Recover Only in 2020
Competitive Landscape
Lack of Promotion in Nh Tea
the Gbo, Ids Borjomi International, Continues To Lead Nh Soft Drinks
New Product Developments Expected Over the Forecast Period in Nh Soft Drinks
Category Data
Table 64 Sales of NH Beverages by Category: Value 2012-2017
Table 65 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 67 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 68 Distribution of NH Beverages by Format: % Value 2012-2017
Table 69 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Nh Fruit and Nut Bars To Drive Development
Focus on New Product Development To Attract Consumers
Shift Towards Greater Diversification
Competitive Landscape
Naturally Healthy Packaged Food Remains Fragmented
Marketing Becoming More Elaborate
Premiumisation Trend Fluctuates Across Different Areas
Category Data
Table 71 Sales of NH Packaged Food by Category: Value 2012-2017
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 73 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 75 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Development Hampered by the Economic Situation
Few Activities in Organic Beverages
the Main Retail Channels Are Premium-class Stores in Large Cities
Competitive Landscape
Organic Beverages Characterised by International Players
Biotta Leads
Lack of Certification A Barrier To the Development of Domestic Production
Category Data
Table 78 Sales of Organic Beverages by Category: Value 2012-2017
Table 79 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 80 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 81 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 82 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 83 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Penetration and Product Availability To Remain Limited
Government Set To Lower Legislative Barriers To Aid Organic Food Development
Low Consumer Awareness Remains Threat To Sales
Competitive Landscape
International Manufacturers Dominate Organic Sales
Lack of Advertising and New Product Development
Sales Remain Fragmented
Category Data
Table 85 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 89 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report