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Health and Wellness in Portugal

Health and Wellness in Portugal

Portugal’s economic outlook has improved after several years of lacklustre performance, resulting in steady real GDP growth in 2018. Unemployment is also falling which combined with economic growth is boosting disposable incomes and subsequently private final consumption. These positive economic indicators are proving beneficial for sales of health and wellness food and beverages. Naturally healthy products have been particularly successful, as they are perceived as being beneficial, but without...

Euromonitor International's Health and Wellness in Portugal report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Health and Wellness in Portugal
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Positive Macroeconomic Indicators Support Sales Growth of Hw Products
Sugar Tax Impacts Hw Beverages
Growth in Private Consumption Includes Stronger Demand for Indulgent Products
Modern Grocery Retailers Continue To Characterise Distribution
Positive Prospects for Hw Products Over the Forecast Period
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Sugar Nectars Benefits From Implementation of the Sugar Tax
Reduced Caffeine Is An Increasing Concern
Category Dynamics Among Bfy Beverages
Competitive Landscape
Diverse Category Featuring Both Domestic and Multinational Players
Innovations Focus on Reduced Sugar
Rtd Tea Benefits From Recent Innovation in Reduced Sugar Rtd Tea
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Become Increasingly Discerning in Their Drive for Healthier Lifestyles
Women-centric Products Set To Consolidate Their Positioning
Premium Trend Helps Boost Value Sales
Competitive Landscape
Dairy Shapes the Competitive Environment
Government Maintains Its Effort To Lower Sugar, Salt and Fat Content in Food
Private Label Holds Its Own Against Multinational Brands
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Sugar Tax Impacts the Category
Good Prospects for Ff Sports Drinks
Players Invest in New Product Developments in Some Ff Beverages While Eschewing Others
Competitive Landscape
Global Powerhouses Dominate
Sunlover: Leading Innovator in Nutricosmetic Beverages
Private Label Loses Ground
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Range of Fortified/functional Packaged Foods Widened To Include More Essential Products
Ff Yoghurt Set To Remain Popular
Gyms Stimulate Healthy Living and Interest in Ff Packaged Food
Competitive Landscape
Danone Portugal Retains Strong Lead in Ff Packaged Food
Nestlé Portugal Aims for the Leading Position
Fitness Trend Fuels Demand for Niche Brands in Fortified/functional Packaged Food
Category Data
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 46 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 47 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 48 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 49 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Trend in Free From Packaged Food
Free From Gluten Being Increasingly Adopted by Non-coeliacs
Innovation and Premiumisation To Stimulate Demand
Competitive Landscape
Tradition and Consumer Trust in Its Products Ensure Category Lead for Ecotrading
Lactogal - Produtos Alimentares Adopts Added-value Strategy
Ongoing Development of Private Label, Despite Slowdown in Growth
Category Data
Table 52 Sales of Free From by Category: Value 2013-2018
Table 53 Sales of Free From by Category: % Value Growth 2013-2018
Table 54 NBO Company Shares of Free From: % Value 2014-2018
Table 55 LBN Brand Shares of Free From: % Value 2015-2018
Table 56 Distribution of Free From by Format: % Value 2013-2018
Table 57 Forecast Sales of Free From by Category: Value 2018-2023
Table 58 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Bottled Water Champions Growth
Increasing Segmentation in Nh Bottled Water Thanks To Strong Investment
Rediscovery of Traditional sleeping Categories
Competitive Landscape
Domestic Brands in Nh Bottled Water Characterise the Overall Competitive Landscape
Compal Leads Innovation in Nh Fruit/vegetable Juice
Decline in Private Label As the Category Grows
Category Data
Table 59 Sales of NH Beverages by Category: Value 2013-2018
Table 60 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 62 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 63 Distribution of NH Beverages by Format: % Value 2013-2018
Table 64 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 65 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Socioeconomic Factors and Health and Wellness Trend Support Further Category Development
Nh Olive Oil and Nh High Fibre Food Set To Remain the Leading Types
Investment Is Set To Fuel Nh Fruit Snacks
Competitive Landscape
Leading Players in Private Label Continue To Invest in Nh Packaged Food
Nh Brand Cem Porcento Launches New Range of Veganíssimos
Young Consumers Increasingly Attracted To Brands Over Long-standing Artisanal Alternatives
Category Data
Table 66 Sales of NH Packaged Food by Category: Value 2013-2018
Table 67 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 69 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 70 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 71 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
the Category Remains Niche Despite Growing Global Buzz Around Organic Products
Organic Coffee Leads Category Growth
Consumers Remain Sceptical About Organic Products
Competitive Landscape
Dietimport Maintains Category Lead Despite Declining Share
Novadelta Sees An Increase in Its Organic Sales
Numerous Small Players With Regional Scope Generate A High Proportion of Sales
Category Data
Table 73 Sales of Organic Beverages by Category: Value 2013-2018
Table 74 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 75 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 76 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 77 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 78 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 79 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Organic Packaged Food Consumption Remains A Lifestyle Choice
Parents Increasingly Attracted To Organic Baby Food
Sonae Embraces Health and Wellness Via Growth in Number of Organic Products
Competitive Landscape
Artisanal Leads Through Organic Bread
Growing Popularity of Organic Baby Food Thanks To Presence of Nestlé Portugal
Changing Consumer Habits Boost Sales of Organic Private Label Products
Category Data
Table 80 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 81 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 82 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 83 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 84 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

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