Market Research Logo

Health and Wellness in Portugal

Health and Wellness in Portugal

The recovery of the Portuguese economy since 2014 has been positive for sales of health and wellness food and beverages. Increasing levels of discretionary spending despite stubbornly high levels of unemployment have resulted in sales growth rates accelerating across all health and wellness categories. In particular, naturally healthy products have benefited as these are perceived as being beneficial, but without the higher unit prices that are often associated with fortified/functional, organic...

Euromonitor International's Health and Wellness in Portugal report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HEALTH AND WELLNESS IN PORTUGAL
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Rising Consumer Confidence Continues To Support Growth in Sales of Hw Products
Naturally Healthy Products Becomne Increasingly Popular
Competition Between International Brands and Private Label Players Intensifies
Modern Grocery Retailers Continue To Dominate the Distribution of Hw Products
Economic Recovery and Ageing of the Population To Be Major Forecast Period Trends
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
New Sugar Tax Reduces Sugary Beverages Sales, Supports Growth in Bfy Beverages
Scepticism Over Artificial Sweeteners Set To Spur the Shift Towards Natural Sweeteners
Stevia Expected To Be the Focus of Bfy Beverages During the Forecast Period
Competitive Landscape
Novadelta Successfully Defends Its Leading Position From Nestlé
Strong Growth for Private Label in Reduced Sugar Soft Drinks
Local and International Brands Compete Strongly in Bfy Beverages
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Healthier Lifestyles Favour Better for You Products
Women-centric Products Set To Consolidate Their Positioning
Stronger Competition To Lead To Value Sales Decline
Competitive Landscape
Dairy Shapes the Competitive Environment
More Modern Strategies Gain Attention
Private Label Retailers Look for Ways To Grow
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Slow Growth Is Expected To Be Seen in Ff Beverages Over the Forecast Period
Efsa Marketing Regulations To Continue Discouraging Investment in Npd
Cynicism of Consumers Towards Ff Products Set To Remain A Barrier To Growth
Competitive Landscape
Mondelez Portugal Unipessoal Maintains the Leading Position Through Its Brand Tang
Private Label Remains at An Incipient Stage As It Builds on Strong Foundations
Efsa Regulations Impose Complication and Cost Burdens on Ff Beverages Players
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Fortified/functional Offer To Be Supported by More Essential Product Types
Ff Dairy-based Yoghurt Is Set To Remain Popular
Gyms Stimulate Healthy Living and Interest in Ff Packaged Food
Competitive Landscape
Ff Packaged Food Has A Strong Leader
Nestlé Portugal Aims for the Leading Position
Fitness Trend Fuels the Emergence of Smaller Brands
Category Data
Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 45 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 48 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Free From Packaged Food Is Here To Stay
Free From Gluten Shows the Way
Innovation and Premiumisation To Stimulate Demand
Competitive Landscape
Tradition and Trusted Products Ensure Leadership
Dietimport Develops Added-value Strategies
Private Label Offers Growth Potential
Category Data
Table 51 Sales of Free From by Category: Value 2012-2017
Table 52 Sales of Free From by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Free From: % Value 2013-2017
Table 54 LBN Brand Shares of Free From: % Value 2014-2017
Table 55 Distribution of Free From by Format: % Value 2012-2017
Table 56 Forecast Sales of Free From by Category: Value 2017-2022
Table 57 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Nh Beverages Set To Remain the Star Performer of Hw Beverages
Rising Demand Likely To Result in the Launch of Numerous New Products
Elderly People Set To Become the Core Target Audience for Nh Beverages Players
Competitive Landscape
Nestlé's Supremacy Still Defines the Competitive Environment in Nh Beverages
Third-placed Scc Continues To Generate Strong Sales Growth
Influence and Popularity of Private Label on the Wane
Category Data
Table 58 Sales of NH Beverages by Category: Value 2012-2017
Table 59 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 61 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 62 Distribution of NH Beverages by Format: % Value 2012-2017
Table 63 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 64 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Socioeconomic Factors Support Further Development
Nh Olive Oil and Nh High Fibre Food Set To Remain the Leading Types
Investment Is Set To Fuel Nh Fruit Snacks
Competitive Landscape
Private Label Leader Remains Committed To Nh Packaged Food
Frueat-produtos Alimentares Grows Value Share Through Innovation
Artisanal Cedes Ground To Branded Rivals
Category Data
Table 65 Sales of NH Packaged Food by Category: Value 2012-2017
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 69 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Beverages Destined To Remain Niche Despite the Efforts of the Leading Brands
the Expansion of Existing Product Ranges Is Unlikely To Significantly Boost Growth
Falling Unit Prices Present Opportunities To Expand Demand
Competitive Landscape
Dietimport Maintains Its Dominant Position in Organic Beverages in 2017
Numerous Small Players With Regional Scope Generate A High Proportion of Sales
Private Label Likely To Remain A Minor Presence in Organic Beverages
Category Data
Table 72 Sales of Organic Beverages by Category: Value 2012-2017
Table 73 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 74 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 75 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 76 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 77 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 78 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Packaged Food Consumption Rapidly Turns Into A Lifestyle Choice
Democratisation Plans Set To Boost the Category
Growing Organic Presence on Retail Shelves
Competitive Landscape
Artisanal Leads Through Organic Bread
Made in Portugal Products Enjoy Leverage Within Organic Packaged Food
Private Label Players Have No Intention of Missing Out on the Organic Trend
Category Data
Table 79 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 80 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 81 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 82 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 83 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 84 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 85 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report