Market Research Logo

Health and Wellness in Japan

Health and Wellness in Japan

The Japanese health and wellness market is being reshaped by significant shifts in consumer demand. Increasing concerns about the health issues associated with sugar consumption amongst consumers and institutions, as well as concerns about the health impact of additives in food and beverages and a related trend towards natural products are exerting a growing influence on purchasing patterns. 2017 also saw manufacturers’ efforts to target consumers’ interest in reducing their caffeine intake beco...

Euromonitor International's Health and Wellness in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HEALTH AND WELLNESS IN JAPAN
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Evolving Health Attitudes Reshaping Demand
Natural Trend Exerts Wide-ranging Influence
Coca-Cola Retains Lead But Domestic Rivals Gain Ground
Store Based Retailers Remain Significant in the Health and Wellness Market
Natural Trend and Diversified Functionality To Shape Demand
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumers Seek Natural Diet With Reduced Caffeine Intake
Sugar Reduction Trend Leads To Carbonates' Underperformance
Competitive Landscape
Coca-Cola Japan Maintains Strong Lead in Bfy
Kirin Boosts Bfy Sales With Launch of Reduced Caffeine Rtd Tea
Low Calorie Beverages Underperformed Due To Ongoing Natural Trend
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Reduced Fat Packaged Food Is Expected To Remain the Largest Product Category in Better for You
Reduced Salt Food Is Expected To Record Fast Growth Due To Growing Demand Amongst Older Japanese Consumers
Low Carb Packaged Food Is Expected To Be Seen More Over the Forecast Period Driven by the Expansion of Low-carb Diets
Competitive Landscape
Kewpie Corp Retains Lead in Better for You Packaged Food in Japan
Asahi Group Foods Narrows the Gap
Meiji Extends Lead in Reduced Fat Dairy Through Innovation in 2017
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
New Value Emerges in Fortified Functional Nectars
Efforts for New Fortified Functional Drink Development
Naturally Healthy Rtd Green Tea and Naturally Fortified Juice Products Would Take Consumers From Fortified/functional Beverages
Competitive Landscape
Coca-Cola Japan Leads Fortified/functional Beverages in Japan
Ff Juice, Tropicana Essentials, Leads Category Development
Ff Energy Drinks To Maintain Strong Growth
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Diversification of Health Claims Will Contribute To Growth
the Significant Boom of Ff Breakfast Cereals Slows Down in Japan
Digestive Health Will Remain A Key Concern for Japanese Consumers
Competitive Landscape
Yakult Honsha Retains Lead in Fortified/functional Packaged Food in 2017
Meiji Pioneers Consumer Education
Lotte in Gum
Category Data
Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 48 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 49 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 50 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 51 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 52 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 53 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 54 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 55 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 57 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Free From Dairy Will Remain Largest Category in Free From Category
Free From Products Will Remain Poor in Product Variation and Channel Distribution
Concern About Food Allergies Boosts Free From Milk Formula
Competitive Landscape
Kikkoman Inryo Co Ltd Remains Dominant Despite Share Erosion
Marusanai Co Ltd Ranked Second in Free From Packaged Food in 2017
Category Data
Table 58 Sales of Free From by Category: Value 2012-2017
Table 59 Sales of Free From by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Free From: % Value 2013-2017
Table 61 LBN Brand Shares of Free From: % Value 2014-2017
Table 62 Distribution of Free From by Format: % Value 2012-2017
Table 63 Forecast Sales of Free From by Category: Value 2017-2022
Table 64 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Successful Brands Renewing in Light of Demand Trends
Interest in Naturally Caffeine-free Products Boosts Mugicha
Further Positive Growth Is Predicted for Naturally Healthy Products
Competitive Landscape
Ito En Retains Leading Position in Naturally Healthy Beverages
Kagome Developed Naturally Healthy Juice Products
Category Data
Table 65 Sales of NH Beverages by Category: Value 2012-2017
Table 66 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 68 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 69 Distribution of NH Beverages by Format: % Value 2012-2017
Table 70 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 71 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Honey Dynamism Continues
Olive Oil's Strong Growth
High Fibre Bread Will Post Sales Increase Due To Increasing Product Variation
Competitive Landscape
A Fragmented Category
Kato Bros Honey Co Ltd Retains Lead in Nh Honey, While Manuka Honey Posted Strong Growth
Category Data
Table 72 Sales of NH Packaged Food by Category: Value 2012-2017
Table 73 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 74 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 75 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 76 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 77 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 78 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Premiumisation Spurs Demand in Organic Hot Drinks
Organic Soft Drinks Struggle To Gain A Foothold in Soft Drinks
Organic Beverages To Remain Niche Though Retail Developments Offer Potential
Competitive Landscape
Organic Beverages Remains Fragmented
Tea Dominates Organic Beverages
Category Data
Table 79 Sales of Organic Beverages by Category: Value 2012-2017
Table 80 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 81 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 82 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 83 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 84 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 85 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Packaged Food in Japan Will Remain Niche
Internet Retailing Will Remain Key Distribution Channel for Organic Packaged Food in Japan
Competitive Landscape
A Highly Fragmented Environment
Retailing Giant, Aeon Co Ltd Improves Distribution of Organic Products in Japan
Category Data
Table 86 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 87 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 88 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 89 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 90 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 91 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 92 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report