Health and Wellness in Hong Kong, China

Health and Wellness in Hong Kong, China

Rising health consciousness among local consumers continued to drive demand for health and wellness packaged food and beverages in Hong Kong, helping the market to continue recording strong current value growth in 2019. One major driver of demand for healthier food and beverages is the shift towards more hectic lifestyles, with a lack of fruit and vegetables in meals further contributing to the shift towards health and wellness products. In FF beverages, for example, energy boosting ingredients...

Euromonitor International's Health and Wellness in Hong Kong, China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Health and Wellness in Hong Kong, China
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Another strong performance for health and wellness in 2019
Food and water safety issues remain major sales drivers in health and wellness
International players maintain the competitive edge across health and wellness
Supermarkets dominates the distribution of health and wellness products
Continued growth expected in health and wellness over the forecast period
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Rising health consciousness and obesity levels will support demand for BFY beverages
Reduced-sugar non-cola carbonates records strong growth thanks to new products
Challenges lie ahead for BFY beverages
COMPETITIVE LANDSCAPE
Swire Coca-Cola remains the dominant player in BFY beverages
Swire Coca-Cola Hong Kong’s zero-sugar products proving a hit in carbonates
Vitasoy introducing reduced-sugar/sugar-free options in different categories
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Salt reduction a key trend in BFY packaged food
Package labelling can be an important tool in spreading the BFY word
Increasing range of reduced-fat dairy products seeing stronger uptake
COMPETITIVE LANDSCAPE
Wrigley Co leads BFY packaged food but is innovating in its Extra gum line
Big dairy players attracting consumers with discount promotions
Fifty 50 carves out a niche in peanut butter
CATEGORY DATA
Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Consumers showing an interest in products with FF claims
Supplementary benefits expected from non-alcoholic drinks
FF energy drinks and sports drinks continue to record strong growth
COMPETITIVE LANDSCAPE
Otsuka Holdings leads FF beverages due to the popularity of Pocari Sweat
Ovaltine, Horlicks and Milo dominate FF plant-based and malt-based hot drinks
New entrants in FF soft drinks will offer consumers more options
CATEGORY DATA
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Milk formula benefits from the appeal of FF packaged food to parents
Many FF packaged food products remain in the mass segment
Greater awareness of the high sugar content of medicated sugar confectionery
COMPETITIVE LANDSCAPE
Baby food companies lead FF packaged food
The Garden Co continues to dominate FF bread; Yoyi C challenging Yakult in FF yoghurt
Big brands in FF biscuits suffering due to their high calorie, salt and fat levels
CATEGORY DATA
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Rising awareness of free from meat but free from gluten sales still negligible
Rising prevalence of food sensitivity likely to support growth in free from
Demand to spread to those not suffering from food allergies and intolerance
COMPETITIVE LANDSCAPE
Vitasoy maintains its clear lead due to its strength in free from dairy
Oatly is disruptive in milk alternatives
Orgran and Tinkyada: specialists in gluten-free pasta
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2014-2019
Table 57 Sales of Free From by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Free From: % Value 2015-2019
Table 59 LBN Brand Shares of Free From: % Value 2016-2019
Table 60 Distribution of Free From by Format: % Value 2014-2019
Table 61 Forecast Sales of Free From by Category: Value 2019-2024
Table 62 Forecast Sales of Free From by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Continuous demand for NH healthy beverages
NH bottled water still growing despite its already large size
NH fruit/herbal tea continues growing on the back of the HW trend and new product launches
COMPETITIVE LANDSCAPE
Leader Swire Coca-Cola Hong Kong continues growing thanks to Authentic Tea House
Kagome seeing strong growth in NH fruit/vegetable juice
International brands are popular with younger consumers in NH tea
CATEGORY DATA
Table 63 Sales of NH Beverages by Category: Value 2014-2019
Table 64 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 66 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 67 Distribution of NH Beverages by Format: % Value 2014-2019
Table 68 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
High-fibre staples continue to account for a significant share of NH sales
Naturally healthy snacks performing well
Olive oil’s growth has slowed down
COMPETITIVE LANDSCAPE
High-fibre baked goods specialist The Garden Co remains in the leading position
PepsiCo (Quaker) and Kellogg dominate high-fibre breakfast cereals
Del Monte and Sunsweet Growers losing share to emerging fruit snack brands
CATEGORY DATA
Table 70 Sales of NH Packaged Food by Category: Value 2014-2019
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 74 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Growing awareness of organic beverages to spur sales growth
Organic fruit/vegetable juice is on the rise
Premiumisation trend supports growth of organic tea
COMPETITIVE LANDSCAPE
Citrus World and Happy Planet lead a fragmented organic beverages category
Unilever’s Pukka Organic Green Tea continues to grow in organic tea
Organic beverages facing challenges from the foodservice channel
CATEGORY DATA
Table 77 Sales of Organic Beverages by Category: Value 2014-2019
Table 78 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 79 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 80 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 81 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 82 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Further positive growth expected as concerns over food safety continue to spread
Players increasingly highlighting the origin and ingredients of organic packaged food
Organic staples and cooking ingredients are increasingly accessible
COMPETITIVE LANDSCAPE
Organic milk formula brands continue to dominate sales
Holle’s TV sponsorship provides a general boost for organic baby milk products
Kellogg’s Be Natural cereal bars record steady growth
CATEGORY DATA
Table 84 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 88 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024

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