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Health and Wellness in Greece

Health and Wellness in Greece

In 2017 health and wellness (HW) was the key trend that shaped consumption patterns in food and beverages in Greece. Consumers paid more attention to products’ nutritional value. Media attention contributed significantly to the trend and to building awareness, and more young Greeks sought advice from certified nutritionists about improving their nutrition and weight management. Investment in HW products by manufacturers was also a key factor. Product variety and availability continued to increas...

Euromonitor International's Health and Wellness in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HEALTH AND WELLNESS IN GREECE
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Health and Wellness A Key Trend in Food and Beverages
Spending on Hw Food and Beverages Grows Despite Recession
Competitive Landscape Becomes More Fragmented
Supermarkets the Dominant Channel
Prospects Optimistic
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumers More Aware of Nutrition
Introduction of Stevia Benefits Reduced-sugar Categories
Increasing Awareness of Weight-related Conditions Unlikely To Boost Sales of Reduced-sugar Products
Competitive Landscape
Carbonates Brands Lead Sales of Bfy Beverages
New Player Epirotiki Bottling Co Quickly Gains Share
Stevia Continues To Drive New Product Developments
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
the Increase of Fitness-conscious Consumers Creates Room for Growth
Reduced-fat Products Set To Gain Traction Too
Weight Management Trend Reshapes Nutritional Habits, But Not Strictly Bfy Foods
Competitive Landscape
Fage Leaves Drinking Milk Products
Delta Foods Leads Sales
Superfruit Trend Seen in This Category
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
High Retail Prices and Lack of Strong Claims Hinder Growth
Ff Energy Drinks To Be the Forecast Period's Only Positive Performer
Higher Prices of Fortified Products Discourage Sceptical Consumers
Competitive Landscape
Coca-Cola Hellenic Bottling Co SA Leads
Hell Fires Ahead in Ff Beverages
Reduced-sugar Variants Perform Strongly But Still A Niche
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Latest Focus Is on Protein-fortified Products
High Retail Prices Hinder Growth
Products With Plant Sterols Also Set To Lose Ground
Competitive Landscape
Nestlé Hellas Leads Sales
Ff Baby Food's Leadership in Ff Packaged Food Ensures Leading Positions for Baby Food Manufacturers
Category Data
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 46 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 47 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 48 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 49 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Free From Witnessing Momentum in Greece
Pricing Affecting Growth Potential
Free From Remains at Embryonic Stage
Competitive Landscape
Leader Maintains Leadership, Whilst Olympos Gains From Expanded Distribution
New Players Enter Gluten-free Arena
Baby Food Manufacturers Amongst Top Five in Free From
Category Data
Table 52 Sales of Free From by Category: Value 2012-2017
Table 53 Sales of Free From by Category: % Value Growth 2012-2017
Table 54 NBO Company Shares of Free From: % Value 2013-2017
Table 55 LBN Brand Shares of Free From: % Value 2014-2017
Table 56 Distribution of Free From by Format: % Value 2012-2017
Table 57 Forecast Sales of Free From by Category: Value 2017-2022
Table 58 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Maturity and the Ongoing Recession Hinder Growth
Other Nh Rtd Tea A Growth Driver
Coconut Water Still A Niche
Competitive Landscape
Nh Mineral Bottled Water Brands Lead Sales
Private Label Loses Share...
...with the Exception of Lidl
Category Data
Table 59 Sales of NH Beverages by Category: Value 2012-2017
Table 60 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 62 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 63 Distribution of NH Beverages by Format: % Value 2012-2017
Table 64 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 65 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Awareness Creates Room for Growth
Nh Other Non-dairy Milk Alternatives Attract More Interest
superfoods and Fruits Under the Spotlight
Competitive Landscape
New Players Entering Naturally Healthy Packaged Food
Nh Olive Oil and Nh High-fibre Food Manufacturers Lead Sales
Category Data
Table 66 Sales of NH Packaged Food by Category: Value 2012-2017
Table 67 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 69 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 70 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 71 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Limited Product Variety and High Retail Prices Will Continue To Hinder Growth
Rate of Decline To Slow
Organic Instant Coffee To Be the Forecast Period's Best Performer
Competitive Landscape
Epsa SA Leads Sales
Private Label Products Register An Increase in Sales
Category Data
Table 73 Sales of Organic Beverages by Category: Value 2012-2017
Table 74 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 75 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 76 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 77 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 78 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 79 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Foods Remains Underdeveloped in Greece
Organic Baby Food Presents Lucrative Growth Opportunities
Competitive Landscape
Olympos Dairy Co Larissis Retains Its Leading Position Despite A Poorer Performance in 2017
Frezyderm Gains Value Share Amidst Increased Sales of Organic Baby Food
Category Data
Table 80 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 81 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 83 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 84 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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