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Health and Wellness in Egypt

Health and Wellness in Egypt

The increased health awareness that is spreading in Egypt is threatened by double-digit inflation. Health consciousness has risen thanks to increased connectivity and awareness of global trends; there has been an increase in health, fitness and diet programmes and plans, as well as the introduction of several health and wellness products. However, following the economic regulations undertaken by the Egyptian government, inflation has risen, dramatically hitting double digits and threatening the...

Euromonitor International's Health and Wellness in Egypt report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Health and Wellness in Egypt
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Health Awareness Trend Threatened by Inflation
Economic Reform Programme Affecting Demand
Manufacturers Respond To Demand Decline
Distribution Channels for Healthy Products
Future Growth for Health and Wellness
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Two Categories of Better for You in Egypt
Reactions To Inflation
Positive Outlook for Better for You
Competitive Landscape
Coca-Cola Egypt Continues To Lead
Better for You Beverages Are Easily Found
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Health-conscious Egyptians Show Increased Interest in Bfy Packaged Food
Demand for Bfy Products Still Concentrated Among Higher-income Urban Consumers
Local Manufacturers Continue Adding Bfy Products To Their Portfolios
Competitive Landscape
Cadbury Continues To Dominate Bfy Packaged Food in Egypt
Price Hikes Drive Value Share Gains But Restrict Volume Sales
Supermarkets Remains the Leading Distribution Channel in 2018
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Fortified/functional Beverages Comprises Mostly Ff Energy Drinks
Volume Decline in Response To Inflation
Positive Future for Fortified/functional Beverages
Competitive Landscape
Red Bull GmbH Leads
Sports Drinks' Limitations in Egypt
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Fortification and Use of Functional Ingredients Still Limited Among Egyptian Producers
Ff Breakfast Cereals Is the Most Dynamic Category
Public Health Initiatives Could Help To Increase Interest in Ff Products
Competitive Landscape
Danone and Nestlé Lead Ff Packaged Food in 2018
Danone, Emco and Mass Food Record Strong Value Share Gains
Dango Remains Dominant in Ff Flavoured Milk Drinks Despite New Entries
Category Data
Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 40 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 41 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 43 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 44 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 45 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 46 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 47 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 48 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Free From Baby Food and Free From Lactose Milk Are the Only Significant Categories
Off- and On-trade Availability of Free From Options Set To Improve
Locally Produced Free From Gluten Rice Snacks Gain Popularity
Competitive Landscape
Juhayna Food Industries Leads Free From Packaged Food in 2018
Danone's Bebelac Remains the Leading Free From Milk Formula Brand
Riri Strengthens Its Lead in Free From Gluten Dried Baby Food
Category Data
Table 49 Sales of Free From by Category: Value 2013-2018
Table 50 Sales of Free From by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Free From: % Value 2014-2018
Table 52 LBN Brand Shares of Free From: % Value 2015-2018
Table 53 Distribution of Free From by Format: % Value 2013-2018
Table 54 Forecast Sales of Free From by Category: Value 2018-2023
Table 55 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Naturally Healthy Beverages Is A Considerable Category
Price Hikes Lead To A Surge in Value Sales
Positive Outlook for Naturally Healthy Beverages
Competitive Landscape
Nestlé Sae Continues To Lead
Naturally Healthy Beverages Are Widely Available
Category Data
Table 56 Sales of NH Beverages by Category: Value 2013-2018
Table 57 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 59 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 60 Distribution of NH Beverages by Format: % Value 2013-2018
Table 61 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 62 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
High Prices Continue To Limit the Appeal of Nh Products Among Egyptians
Rising Health-consciousness Boosts Nh Olive Oil Consumption
Interest in Nh High-fibre Products Increases
Competitive Landscape
Leading Players Samo and Al Wadi Strengthen Their Positions in 2018
Imtenan Maintains Its Commanding Lead in Nh Honey
Category Data
Table 63 Sales of NH Packaged Food by Category: Value 2013-2018
Table 64 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 66 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 67 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 68 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 69 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Organic Beverages Consists of Organic Tea in Egypt
Growth in Value Despite Decline in Volume
Future Growth for Organic Beverages
Competitive Landscape
Isis Co Dominates Organic Beverages
Category Data
Table 70 Sales of Organic Beverages by Category: Value 2013-2018
Table 71 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 73 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 74 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 75 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 76 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Organic Products Falls Sharply Due To Steep Price Hikes
Government Approves Egypt's First Organic Farming Bill
Despite Challenges, Organic Packaged Food Retains Potential for Expansion
Competitive Landscape
Isis Co Maintains Its Commanding Lead in Organic Packaged Food
Isis Brand Continues To Benefit From Strong Consumer Loyalty
Fresh Organic Produce Becomes More Widely Available in Egypt
Category Data
Table 77 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 78 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 80 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 81 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 82 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 83 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

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