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Health and Wellness in Belgium

HEALTH AND WELLNESS IN BELGIUM
Euromonitor International
May 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Value Sales Continue To Increase
Growing Adoption of Healthy Diets
Smaller Brands and Private Label Gaining Sales Share
Supermarkets Continue To Lead Distribution
Slow Value Growth Expected Over Coming Years
Key Trends and Developments
Rising Demand for Green and Ethical Products in Response To Globalisation
General Awareness
Expanding Consumer Base
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2011-2016
Table 2 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 3 Sales of Health and Wellness by Category: Value 2011-2016
Table 4 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 7 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 8 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 9 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 11 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 13 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Sources
Summary 1 Research Sources
D-drinks Belux in Health and Wellness (belgium)
Strategic Direction
Key Facts
Summary 2 D-Drinks BeLux: Key Facts
Competitive Positioning
Summary 3 D-Drinks BeLux Competitive Position 2016
Frieslandcampina SA NV in Health and Wellness (belgium)
Strategic Direction
Key Facts
Summary 4 FrieslandCampina SA NV: Key Facts
Competitive Positioning
Summary 5 FrieslandCampina SA: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2011-2016
Table 18 Sales of BFY Beverages by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of BFY Beverages: % Value 2012-2016
Table 20 LBN Brand Shares of BFY Beverages: % Value 2013-2016
Table 21 Distribution of BFY Beverages by Format: % Value 2011-2016
Table 22 Forecast Sales of BFY Beverages by Category: Value 2016-2021
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2011-2016
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2011-2016
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2012-2016
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2013-2016
Table 28 Distribution of BFY Packaged Food by Format: % Value 2011-2016
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2011-2016
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2011-2016
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2011-2016
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2011-2016
Table 35 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2011-2016
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2012-2016
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2013-2016
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2011-2016
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2011-2016
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2011-2016
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2011-2016
Table 44 Key Functional Ingredients in Fortified/Functional Bread: % Value 2011-2016
Table 45 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2011-2016
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2011-2016
Table 47 Key Functional Ingredients in Fortified/Functional Flavoured Milk Drinks: % Value 2011-2016
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2011-2016
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2011-2016
Table 50 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2011-2016
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2012-2016
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2013-2016
Table 53 LBN Brand Shares of Fortified/Functional Bread: % Value 2013-2016
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2011-2016
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Free From by Category: Value 2011-2016
Table 58 Sales of Free From by Category: % Value Growth 2011-2016
Table 59 Free From Lactose Dairy by Type: % Value 2011-2016
Table 60 NBO Company Shares of Free From: % Value 2012-2016
Table 61 LBN Brand Shares of Free From: % Value 2013-2016
Table 62 Distribution of Free From by Format: % Value 2011-2016
Table 63 Forecast Sales of Free From by Category: Value 2016-2021
Table 64 Forecast Sales of Free From by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of NH Beverages by Category: Value 2011-2016
Table 66 Sales of NH Beverages by Category: % Value Growth 2011-2016
Table 67 NBO Company Shares of NH Beverages: % Value 2012-2016
Table 68 LBN Brand Shares of NH Beverages: % Value 2013-2016
Table 69 Distribution of NH Beverages by Format: % Value 2011-2016
Table 70 Forecast Sales of NH Beverages by Category: Value 2016-2021
Table 71 Forecast Sales of NH Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of NH Packaged Food by Category: Value 2011-2016
Table 73 Sales of NH Packaged Food by Category: % Value Growth 2011-2016
Table 74 NBO Company Shares of NH Packaged Food: % Value 2012-2016
Table 75 LBN Brand Shares of NH Packaged Food: % Value 2013-2016
Table 76 Distribution of NH Packaged Food by Format: % Value 2011-2016
Table 77 Forecast Sales of NH Packaged Food by Category: Value 2016-2021
Table 78 Forecast Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 79 Sales of Organic Beverages by Category: Value 2011-2016
Table 80 Sales of Organic Beverages by Category: % Value Growth 2011-2016
Table 81 NBO Company Shares of Organic Beverages: % Value 2012-2016
Table 82 LBN Brand Shares of Organic Beverages: % Value 2013-2016
Table 83 Distribution of Organic Beverages by Format: % Value 2011-2016
Table 84 Forecast Sales of Organic Beverages by Category: Value 2016-2021
Table 85 Forecast Sales of Organic Beverages by Category: % Value Growth 2016-2021
Headlines
Trends
Table 86 Sales of Organic Functional Yoghurt: Value 2014-2016
Competitive Landscape
Prospects
Category Data
Table 87 Sales of Organic Packaged Food by Category: Value 2011-2016
Table 88 Sales of Organic Packaged Food by Category: % Value Growth 2011-2016
Table 89 NBO Company Shares of Organic Packaged Food: % Value 2012-2016
Table 90 LBN Brand Shares of Organic Packaged Food: % Value 2013-2016
Table 91 Distribution of Organic Packaged Food by Format: % Value 2011-2016
Table 92 Forecast Sales of Organic Packaged Food by Category: Value 2016-2021
Table 93 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2016-2021

Health and Wellness in Belgium

Health and wellness performed relatively well in Belgium in 2016 compared to regular food and beverages. Indeed, as the number of health and environmentally conscious Belgian consumers is growing, health and wellness solutions are becoming more available in retail outlets. With ‘better for you’ packaged food and beverage sales remaining stable, organic packaged food and beverages and ‘free from’ packaged food are boosting overall health and wellness sales.

Euromonitor International's Health and Wellness in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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