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Health and Wellness in Austria

Health and Wellness in Austria

Health and wellness continues to be important to consumers in Austria. It registered further growth in 2017. Packaged food remains the better performing category as people are increasingly interested in what they eat and hope to prevent health issues through a better diet. Many companies recognise the opportunity for growth and add value to their products through health benefits.

Euromonitor International's Health and Wellness in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HEALTH AND WELLNESS IN AUSTRIA
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Further Success for Health and Wellness Products in 2017
Natural Ingredients and Reducing Sugar Are the Main Topics in Austria
Private Label Leads Highly Fragmented Health and Wellness
Supermarkets Remains the Leading Distribution Channel in Austria
Further Success Expected for Health and Wellness Over the Forecast Period
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
High Overweight and Obesity Rates Benefit Bfy Packaged Food
Bfy Packaged Food Not Only for Those Who Struggle With Weight Management
Parents Among Key Target Demographic
Competitive Landscape
Consumer Preference for Products Made in Austria Benefits Domestic Producers
Private Label Expected To Gain the Most in the Future
International Producers To Rethink Strategies
Category Data
Table 17 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 18 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 21 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Fortified/functional Beverages Sees Further Success Mainly Due To Energy Drinks
General Wellbeing Remains the Most Important Positioning
Competitive Landscape
Red Bull Leads Rather Consolidated Fortified/functional Beverages
Players Continue To Be Innovative
Category Data
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Consumer Concern About Daily Vitamin Intake
Ff Packaged Food Considered Healthier Than Conventional Products
Growing Competition From Naturally-healthy Products and Superfoods
Competitive Landscape
Category Remains the Domain of Big Global Producers
Ff Packaged Food To Become Less Important in Health and Wellness Category
Marginal Role of Private Label
Category Data
Table 36 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 37 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 38 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 39 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 40 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 41 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 44 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 45 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 46 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 47 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 48 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Increasingly Seek Alternatives To Conventional Packaged Food
Seals of Approval To Become the Main Guarantee of Healthy Nutrition
Search for Knowledge Can Often Lead To Misleading Information
Competitive Landscape
Private Label Dominates
Branded Producers To Focus More on Free From Products
Gluten-free One Area Which Can Be Threatened
Category Data
Table 51 Sales of Free From by Category: Value 2012-2017
Table 52 Sales of Free From by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Free From: % Value 2013-2017
Table 54 LBN Brand Shares of Free From: % Value 2014-2017
Table 55 Distribution of Free From by Format: % Value 2012-2017
Table 56 Forecast Sales of Free From by Category: Value 2017-2022
Table 57 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Naturally Healthy Beverages Is Mature
Nh Soft Drinks: Innovations Pushing Growth?
Competitive Landscape
Bottled Water and Juice Companies Lead
Maturity Means Innovation Is Key
Category Data
Table 58 Sales of NH Beverages by Category: Value 2012-2017
Table 59 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 61 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 62 Distribution of NH Beverages by Format: % Value 2012-2017
Table 63 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 64 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Nh Products Perceived As the Healthiest Choice by Many Consumers
Superfruits and Super Grains Receive More Attention
Superfoods Vs Growing Focus on Eco-friendliness and Sustainability
Competitive Landscape
Strong Tradition of Chained and Family-owned Bakeries
Potential Threat To Performance of Artisanal Producers
Private Label To Further Expand Health and Wellness Ranges
Category Data
Table 65 Sales of NH Packaged Food by Category: Value 2012-2017
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 69 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Beverages Continues To Attract Consumers and Registers the Highest Growth
Certified Products, But Is Organic Enough?
Competitive Landscape
Fragmented Competitive Environment for Organic Beverages
Strong Position for Private Label Continues
Category Data
Table 72 Sales of Organic Beverages by Category: Value 2012-2017
Table 73 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 74 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 75 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 76 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 77 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 78 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Austrians Associate Organic Products With the Highest Quality
Consumers To Increasingly Opt for Organic Products With Added Health Benefits
More Interplay Between the Snacking Trend and Organic Packaged Food Expected
Competitive Landscape
Private Label To Remain the Undisputed Leader
Branded Manufacturers To Continue To Face Strong Competition
Domestic Producers To Profit From More Affluent Consumers
Category Data
Table 79 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 80 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 81 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 82 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 83 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 84 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 85 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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