Value sales of beauty specialists Germany continued to recover in 2024, although growth was slower compared to the previous year. For many channel players, investing in an omnichannel presence and using new technologies remains an increasing focus. In June 2024, leading beauty specialist Parfümerie Douglas GmbH announced that it was designing an AI-powered beauty advisor chatbot. This innovation aims to enhance the consumer experience by offering personalised product recommendations, beauty tips...
Euromonitor International's Health and Beauty Specialists in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Beauty Specialists, Health and Personal Care Stores, Optical Goods Stores, Pharmacies.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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