In order to standardise medicine prices the government approved the Price Establishment for Medicine of Human Use and Consumption Regulation in July 2014. This regulation allows the government to limit prices of about 5,000 medicines (54% of the total). Pharmaceutical products will adjust their prices to determined maximum parameters; these maximum prices will be higher than the median of the total prices. This law will considerably affect chemists/pharmacies and drugstores/parapharmacies.
Euromonitor International's Health and Beauty Specialist Retailers in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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