Headphones in South Africa

Headphones in South Africa

Headphones is set to record stable growth in 2022, picking up marginally from the previous year, as the economy improves and incomes begin to recover from the devastating effects of the pandemic. Most of the growth is being driven by the dynamic TWS earbuds, as consumers continue to switch to modern, fashionable earbuds, while wireless headbands is also predicted to record a positive performance during the year. As a result, wireless earphones is continuing to experience declining demand, with p...

Euromonitor International's Headphones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Headphones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Headphones in South Africa
Euromonitor International
August 2022
List Of Contents And Tables
HEADPHONES IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Headphones records stable growth, driven by TWS earbuds
JBL remains most popular brand, followed by AirPods and SkullCandy
Remote working and healthy living observed as key trends driving sales
PROSPECTS AND OPPORTUNITIES
Demand for headphones to remain strong over forecast period
TWS earbuds set to drive category
Wireless earphones to become increasingly niche
CATEGORY DATA
Table 1 Sales of Headphones by Category: Volume 2017-2022
Table 2 Sales of Headphones by Category: Value 2017-2022
Table 3 Sales of Headphones by Category: % Volume Growth 2017-2022
Table 4 Sales of Headphones by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Headphones: % Volume 2018-2022
Table 6 LBN Brand Shares of Headphones: % Volume 2019-2022
Table 7 Distribution of Headphones by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Headphones by Category: Volume 2022-2027
Table 9 Forecast Sales of Headphones by Category: Value 2022-2027
Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Headphones by Category: % Value Growth 2022-2027
CONSUMER ELECTRONICS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 13 Sales of Consumer Electronics by Category: Value 2017-2022
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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