Hayat Kimya Sanayi AS in Tissue and Hygiene (Turkey)
Hayat Kimya aims to further consolidate its strong position in retail tissue and hygiene by heavily investing in new product developments and marketing activities. To this end the company follows changing consumer preferences by utilising social media platforms and targeting changing consumer preferences through new product launches and promoting them with new marketing campaigns.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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