Hayat Kimya Sanayi AS in Home Care (Turkey)
Hayat Kimya Sanayi invests heavily in new product developments and pursues a very aggressive marketing and advertising strategy in order to strengthen its position against international giants in home care and tissue and hygiene, such as Unilever and Procter & Gamble. On the other hand, the company continues to invest in emerging countries, such as Nigeria and Russia, through establishing new production hubs and distribution networks in order to become a global player in home care and tissue...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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