Hasbro UK Ltd in Toys and Games (United Kingdom)
Over the forecast period, Hasbro is expected to develop existing successful toy licences. In 2016, it took over the Disney Princesses licence from Mattel UK Ltd, which the company is expected to expand in the forecast period. In addition, Hasbro plans to revive its G. I. Joe franchise although in a different way from before. Furthermore, the company will aim to reach consumers beyond traditional toys and games in other areas of their lives. This will ultimately also benefit its toy business.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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