Hasbro Inc in Toys and Games (USA)
2016 will be the first year of Hasbro’s new licensing agreement for Disney Princess dolls and accessories. The line, which had previously been manufactured by market leader Mattel, is a major coup for Hasbro and should prove to be a substantial contributor to sales growth.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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