Hanssem Co Ltd in Home and Garden (South Korea)
Hanssem Co Ltd is targeting a new market segment and introduced the new brand of Rehaus as a retail brand. Since late 2016, the company has opened up a total of six Rehaus outlets in major locations. Rehaus is a total home improvement store that offers packaged home renovation plans. Its offerings are totally differentiated from existing Hanssem B2C channels where only ready-made home furnishing goods are sold. The company will concentrate on this new channel as the next-generation growth fuel.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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