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Hair Care in Vietnam

HAIR CARE IN VIETNAM
Euromonitor International
April 2016
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Oriflame Vietnam Ltd in Beauty and Personal Care (vietnam)
Strategic Direction
Key Facts
Summary 1 Oriflame Vietnam Ltd: Key Facts
Competitive Positioning
Summary 2 Oriflame Vietnam Ltd: Competitive Position 2015
Unilever Vietnam International Co Ltd in Beauty and Personal Care (vietnam)
Strategic Direction
Key Facts
Summary 3 Unilever Vietnam International Co Ltd: Key Facts
Competitive Positioning
Summary 4 Unilever Vietnam International Co Ltd: Competitive Position 2015
Executive Summary
Beauty and Personal Care Experiences Healthy Value Growth in 2015
Unauthorised Parallel Imported Products Limit Beauty and Personal Care's Growth in Vietnam
Domestic Players Struggle To Compete With International Brands
Intensive Treatments and Natural Ingredients Grow in Popularity in 2015
Key Trends and Developments
the Demand for Unauthorised Parallel Imported Products Increases Strongly in Vietnam in 2015
Online Shopping: A Key Success in Beauty and Personal Care in Vietnam Due To the Rise of Internet Retailing Stores
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources

Hair Care in Vietnam

Due to marketing strategies on social media and the growing incomes of the Vietnamese, consumers have grown more aware of the benefit of using natural products and are better able to afford them. According to ELLE Beauty Awards 2015 for the top 10 shampoos in Vietnam, the first three leading positions are natural brands including Andalou Lavender & Biotin full volume and The Body Shop Rainforest Balance Shampoo. Moreover, besides this type, intensive repair treatment is becoming a favourite...

Euromonitor International's Hair Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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