In 2016, hair care saw value growth of 11%, stimulated by new product launches and an increase in marketing campaigns that helped to boost consumer awareness of and demand for products. As Turkish consumers are relatively price sensitive, promotions such as price discounts, gifts and larger pack sizes at no extra cost also played a central role in the growth achieved. However, the 11% current value growth in hair care seen in 2016 was slightly lower than the 13% CAGR of the review period as a re...
Euromonitor International's Hair Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hair Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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