In 2016 hair care registered a positive performance, with 7% current value growth to reach THB28.9 billion. This reflected the tough competition due to uncertain consumer confidence and purchasing power. Key players attempted to maintain their leading positions in the marketplace through different marketing tools. Growth was driven by new products being pushed to stimulate and respond to more sophisticated demand amongst Thai consumers.
Euromonitor International's Hair Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hair Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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