Hair care saw value sales stabilise in 2016 after five years of recording downturns. The positive results achieved by conditioners and the less pronounced drop in standard shampoos drove hair care’s 2016 performance. Standard shampoos generated 50% of total hair care value sales in 2016. In highly competitive standard shampoos, demand for sulphate-free shampoos which ensure smooth and efficient cleaning with little or no foam has continued to increase with a number of products available followin...
Euromonitor International's Hair Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hair Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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